Brevo prices look fine. Until you spot the extras.
First the honest part: Brevo is not a bad product. It comes out of Paris, GDPR-compliant from day one, and the per-email-volume pricing instead of per-contact really helps a hospitality list with a lot of inactive guests. CRM, transactional SMTP, SMS, WhatsApp and marketing automation all sit in one bundle. For a venue scaling up — several campaigns a week, RFM scoring, structured workflows — Brevo works well and stays stable.
But Brevo is built for bigger than a normal brasserie. The cheap headline price hides three kinds of extras: logo removal around €10.80 a month, dedicated IP €20.90, extra seat €10.80. Landing pages cost €24 a month for a pack of five. The free plan blocks automation and landing pages, so the upgrade pressure starts the moment you want anything beyond a plain blast with Brevo branding.
What Brevo actually costs for a hospitality venue
Say one café-brasserie with 6,000 guests, one manager and one marketing intern who puts together a newsletter now and then. Starter from €8.08 for 5,000 emails, or Business from €16.17 if you want automation and A/B testing. Logo off: +€10.80. Second seat for the intern: +€10.80. Landing page for a year-end promo: +€24 for five. Your €8 headline becomes €50 to €70 a month quickly, without any hospitality-specific gain.
At SuperShift the newsletter sits inside the product. Free up to 20 staff, €15 per month for Pro up to 100 staff, €29 per month for Ultra with multi-venue. One branded sending address per venue, double opt-in via the reservation flow, automatic hard-bounce suppression. No logo-removal fee, no separate seats, no extra landing-page licence. One line on your invoice.
What SuperShift deliberately leaves out
No built-in CRM with deal pipeline and lead scoring. No transactional SMTP API for your order confirmations. No SMS or WhatsApp campaigns from the same tool. No multi-step marketing automation. No RFM or CLV contact scoring. No Aura AI assistant suggesting copy. For a growing e-commerce or a chain with a marketing manager, those are real gaps.
What you do get: your guest list comes from your reservations, not from a separate CRM you feed on the side. The sending address sits on your domain without paying a logo-removal fee. Bounces are cleanly suppressed without you needing a separate deliverability tier. For a venue sending one proper newsletter a month, you do not need to switch on a multi-channel platform.
Pricing comparison, no asterisks
Pricing pulled straight from their public pricing page (verified May 2026).
| What you get | Brevo | SuperShift |
|---|---|---|
| Starting price | €8.08/mo | €0 (up to 20 staff) · Pro €15/mo · Ultra €29/mo |
| Free tier | Free up to 100,000 contacts and 300 emails per day, but with Brevo branding and no automation or landing pages. | |
| Setup fee | None | None |
| Contract | Monthly or annual | Monthly or annual |
| Demo required for pricing | ||
| Built for hospitality | ||
| Requires proprietary WiFi hardware | ||
| Double opt-in by default | ||
| Branded from-address per venue | Own domain works, but logo removal costs ~€10.80/mo and a dedicated IP another ~€20.90/mo. | |
| List segmentation | ||
| Bounce handling | ||
| Scheduled sends | ||
| Auto-suppress on hard bounce |
Questions we get a lot
How does Brevo pricing differ from Mailchimp?
Brevo bills per email sent, Mailchimp per contact. For a hospitality venue with a big inactive guest list Brevo comes out lower. But Brevo adds fees for logo removal, dedicated IP, extra seats and landing pages. Always compare the total cost for your specific setup, not just the starting price on the pricing page.
What do you lose on the Brevo free plan?
Brevo branding on every email, no automation, no landing pages, no A/B testing and a 300-email-per-day cap (about 9,000 a month). For a venue with a 5,000-subscriber list and a monthly blast carrying Brevo branding, that can technically work, but it does not look professional.
Does SuperShift have a transactional email API like Brevo?
No. Brevo gives you an SMTP API for your order confirmations and password resets from an external application. SuperShift sends only your reservation confirmations and your newsletter, both from inside the tool. For an external webshop or a custom app that needs transactional mail, Brevo is clearly stronger there.
No logo-removal fee, no separate seat licences, no landing-page pack to bolt on. Make a SuperShift account, import your active guests and send your first newsletter this month from your own sending address. If you later need the Brevo bundle with CRM and transactional mail, you will know why.
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